Hundreds of banking leads a month, delivered white label.
A regional bank needed a steady stream of new-account leads, and its marketing agency needed a paid-search partner to deliver it under their brand. We restructured the account for efficiency and scaled its reach, driving nearly 300 conversions in a single month, with branded search coming in around $1 per lead.
The challenge
Banks compete hard for checking and new-account customers, and cost per lead can climb fast in the category. This program was delivered white label through a partner marketing agency, so it had to run cleanly behind the scenes and report under the agency’s brand, while producing real, efficient lead volume the bank could count on.
What we did
- Split branded search into its own campaign, so high-intent brand traffic could be measured and optimized on its own, at its true efficiency.
- Local search for account products: campaigns built around the bank’s checking and new-account offers.
- Expanded reach: added remarketing and display to keep the bank front-of-mind across the funnel.
- Ongoing waste control: excluding irrelevant placements and mobile-app inventory, and pruning high-cost, low-converting search terms.
The results
In a single month the account generated 293 conversions, up 24% month over month. Branded search alone produced 287 of them at about $1.06 per lead, an efficiency most lead-gen accounts never reach, while new local-search and remarketing campaigns expanded the bank’s reach. And because it was delivered white label, the partner agency presented every result as its own.
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