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PPC ROI & ROAS Calculator

Estimate the clicks, leads, sales, revenue, and return you could get from a pay-per-click budget. Plug in your numbers — it updates instantly.

Estimated clicks–
Estimated leads–
Estimated sales–
Estimated revenue–
Return on ad spend (ROAS)–
Return on investment (ROI)–
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Estimates for planning only — real results depend on your market, offer, and account.

What is ROAS? Return on ad spend (ROAS) is the revenue you earn for every dollar you spend on advertising. It’s calculated as ad revenue divided by ad spend. A ROAS of 4x (or 400%) means you earned $4 for every $1 spent. It’s the clearest way to measure whether your paid campaigns are actually profitable.

How to improve your ROAS

When revenue rises while ad spend stays flat, your ROAS grows — which means more sales without a bigger budget. The biggest levers are:

  • Optimize landing pages and the on-site experience so more clicks convert.
  • A/B test pages and offers to find what actually moves the needle.
  • Tighten keyword and audience targeting, and use negative keywords to cut waste.
  • Improve mobile experience and page speed.
  • Raise your ads’ quality/relevance to lower cost per click.
  • Feed real conversions (and offline sales via CRM) back into the platforms so they optimize toward revenue.

That last point is where a good PPC team earns its keep: measuring the full path from click to closed sale, then optimizing the whole funnel — not just the clicks.

Answers

ROAS & ROI calculator FAQs

What is a good ROAS?

It depends on your margins. Many businesses aim for a ROAS of 3–5x, but the right target is the one that’s profitable for your specific costs. Lower-margin businesses need a higher ROAS; higher-margin businesses can profit at a lower one.

What’s the difference between ROAS and ROI?

ROAS measures revenue per dollar of ad spend and is used to judge the effectiveness of campaigns. ROI (return on investment) factors in your broader costs, not just ad spend, to reflect overall profit. ROAS is the day-to-day campaign metric; ROI is the bigger-picture business metric.

How do I calculate ROAS?

Divide the revenue generated by a campaign by the amount you spent on it, then multiply by 100 for a percentage. For example, $10,000 in revenue from $2,500 in spend is a ROAS of 4x, or 400%. This calculator estimates it for you from your budget, cost per click, conversion rate, close rate, and average client value.

Is this calculator accurate for my business?

It’s a planning estimate based on the inputs you provide. Real results depend on your market, offer, competition, and account setup. For numbers based on your actual account, request a free PPC audit.

Want these numbers based on your real account?

Request a free, no-obligation PPC audit. We’ll show you where your budget is going today and the highest-impact ways to improve your ROAS.

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