Google Ads across 30+ locations of a national franchise.
A national specialty crating-and-shipping franchise relies on us to run Google Ads for its individual locations — each its own local market — with consistent campaign structure, monthly reporting, and a steady cost per lead across the whole network.
The challenge
A national franchise isn’t one advertiser — it’s dozens of them. Each location competes in its own local market, with its own service area, competitors, and budget, and each franchisee needs a steady flow of qualified leads plus reporting they can actually understand. Running that consistently across 30+ locations, without quality slipping from one market to the next, is the hard part.
What we did
- Per-location account structure — each location gets its own campaigns, local geo-targeting, and service-area coverage rather than a one-size-fits-all template.
- Competitor and relevance negatives — ongoing negative-keyword work to keep spend on the searches most likely to become jobs.
- Standardized monthly reporting — every location (and HQ) gets a clear monthly performance report, so results are comparable across the network.
- Quarterly account reviews — deeper optimization passes, new ad groups for emerging services, and budget adjustments to prevent overspend.
The results
We manage Google Ads across 30+ franchise locations with consistent structure and reporting. A representative location spent about $7,900 over the last quarter and generated 126 conversions at a $62 cost per lead — with CPA improving quarter over quarter even as we tested new service ad groups. The bigger win is consistency: a repeatable system that keeps lead flow and cost per lead steady across every market in the network. It’s a model that fits any multi-location or franchise business.
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