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How much does PPC management cost?

What you’ll actually pay — for the ads themselves and for professional management.

Quick answerPPC costs have two parts: your ad spend (paid to Google, Microsoft, or Meta) and management fees (paid to your agency). Management is typically a flat monthly fee, a percentage of ad spend, or a hybrid. The right budget depends on your goals, market, and platforms — many agencies scale the scope to fit.

The two costs to plan for

1. Ad spend is the money that goes to the platforms and gets charged per click. 2. Management fees pay for the strategy, build, optimization, and reporting that make that spend work harder. Denver PPC builds pricing around your budget and scales the scope to fit — month-to-month, no long-term contracts.

How to estimate what you need

Start from your goal: how many leads or sales do you want, and what’s a customer worth? Our PPC ROI & ROAS calculator turns a budget and a few numbers into an estimate of clicks, leads, sales, and return — a fast way to sanity-check spend before you commit. For a number based on your real account, request a free PPC audit.

Related questions

Is there a minimum PPC budget?

There’s no universal minimum — the right starting point depends on your market and goals. We shape the scope to fit a range of budgets.

Flat fee or percentage of spend?

Both are common. We recommend the structure that makes the most sense for your account and explain exactly what’s included.

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