Digital marketing is becoming more and more imperative to a company’s success. Having an awesome, user-friendly website, getting found easily on Google maps, being seen at the top of the search engine results pages- these are all a big, fat must if you want online traffic and brand awareness.
So, how do you get it? Well, it’s not just working a killer SEO campaign. It’s not using your entire marketing budget on a PPC strategy. It’s not writing unique social media posts with great offers. It’s all of it. Together. That is if you want stellar digital marketing results.
Today, we’re gonna tell you why.
SEO
Advertising is a smart move when you want to get your brand in front of the pretty faces that will convert. It also benefits your long-term SEO goals. Using a keyword strategy when you create your ads, you’ll be able to see what keywords are most effective.
Often, businesses choose keywords that don’t pull their weight, when tested through an advertising campaign, however, working keywords are easily determined. Knowing the best keywords for your users is great for SEO.
Ads can also help with your organic traffic. When a user sees your ad, they may decide to search your company in order to find out more about what you do. If they like what they see and give you a sale, this is read as an SEO conversion and Google likes it.
Social media works with SEO, too, because it helps you reach your audience where they are and this is relationship-building. Getting more prospects to your site, on your blog, or stopping by your brick and mortar. It can also benefit you on a b2b level, forming alliances with other businesses, finding guest bloggers, etc., will give you backlinking opportunities that help your domain authority thrive.
PPC
SEO and social media marketing work great with your online ad campaign. Why? Because most users don’t convert immediately after they click on your ad. This is important because if you have a top-notch SEO and social media marketing strategy going on, your un-conversion is going to see you splattered all over the WWW.
Okay, that may be extreme, but they’ll see you when they research your competition, when they use your keywords, and when they head over to their social media platforms. Why? Because you’re working a strong SEO and social media campaign!
Getting your prospects to like or follow you is a big win, so offering deals, insight, motivation, whatever the case may be, through a well thought out social media campaign allows you to stay on the radar of your potential customers and follow up with them when it makes sense to.
Social Media
An effective social media marketing campaign means you’re generating a higher, more valuable audience- an audience that will buy what you’re selling. Meeting your customers where they are is a win-win, it takes out the guesswork and saves you time and money while giving the users what they want to see.
When you use SEO, PPC, and social media marketing together, you’re going to get better traffic and better traffic means more sales- that’s just the odds, folks.
The Takeaway
Your PPC campaign may be working decently well, but wouldn’t you prefer it to be as highly effective as possible? Of course, you would. All it takes is some optimizing, keyword know-how, and some free tools that can certainly help, and you can work SEO, PPC, and social media marketing to the extreme.
Not interested in going solo on this? We hear you. Give us a call and let’s talk, we have a team that knows how to work all of this simultaneously so you don’t have to go it alone.
