Nearly 3× the conversions for an ecommerce product line.
A BBQ accessories brand that had only ever advertised on Facebook hired us to build their Google Ads presence from scratch, Shopping, Search, Display, and YouTube.
The challenge
Our client produces BBQ food-prep accessories and had only ever advertised on Facebook. They wanted a full Google Ads presence and expert optimization to sell more products online, without the steep learning curve and wasted budget that comes with going it alone.
What we did
We built and optimized a complete Google Ads program across four campaign types:
- Google Shopping feed: set up Merchant Center, then optimized listings with high-quality images and rich attributes (brand, size, color, age group, and more) so products showed in more searches.
- Search campaigns: keyword planning against competitors, plus ongoing negative keywords and pausing of underperformers.
- A tangential search campaign: casting a wider net with related searches to grow impressions and awareness.
- Display & YouTube: eye-catching visual ads to build awareness and drive demand for the products.
The results
Partnering with our account managers, the client saw a big improvement across their goals: clicks nearly doubled (4,742 → 7,016), conversions tripled (231 → 614), CTR improved, and cost per conversion dropped sharply. Total conversion value and ROAS both improved significantly, plus 1,100 view-through conversions.
Let’s find the growth hiding in your ad account.
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