Why Advertise on Facebook?
In recent years, Facebook Advertising has taken the digital advertising space by storm. As the social giant they’ve become, Facebook (and Instagram, owned by Facebook) have taken to leveraging their user-base in an unprecedented way that allows for a wide variety of precise options to help you put your product or service in front of the right people at the right time.
The Right Campaign Objectives
Facebook has many options when it comes to objectives for your advertising campaign. Whether you’d like to send traffic to your website for online sales, lead generation, or more information on your services, Facebook has your objectives covered. You can even run campaigns to build your brand name, expand your reach, or engage with current or potential customers on the two largest social platforms in the world – Facebook and Instagram.
The Right Ads To Showcase Your Products or Services
Facebook has a large selection of ad formats with which to showcase your products or services including the ability to customize text, images, slideshows, videos, and more.
The Right Audience
Along with the rich set of campaign objectives and ad formats that Facebook offers its advertisers, they also provide a wealth of options when it comes to targeting users. On Facebook, a business or brand can target based on standard demographic categories, online behaviors, life interests, life events, and even offline activities, all through their partnership with some of the largest data providers in the U.S. One can also target social users utilizing their company’s customer data (names, emails, phone numbers, and more).
The Right Remarketing Solutions
Facebook understands customers’ buying behaviors. They understand that a customer might not make a purchase the first time they visit your online storefront, and they understand that the lifelong value of an existing customer is of the utmost importance. As a result, Facebook offers a variety of ways to remarket to potential and existing customers. With Facebook’s tracking options, the sky’s the limit in terms of ways to segment website visitors. And along with the ability to customize your remarketing lists, dynamic remarketing can be done as well through the use of product feeds.