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Posted on October 1, 2019

The Best PPC Tools for Your ROI

Tony Shaw
Tony Shaw
The Best PPC Tools for Your ROI
Tony Shaw
Tony Shaw
Posted on October 1, 2019

You’ve got yourself a PPC campaign going and you’re not seeing the results you’d like.  Well today we’re going to go over some of the best PPC tools of the trade that will help skyrocket your return on investment.

Google Ads Editor

This tool allows you to edit and work on different ad campaigns within Google Ads, both online and offline.  Manage your campaigns, edit in bulk, amend keyword bids- all with Google Ads Editor.  It’s easy.  It’s free.

Bing Ads Editor

Use Bing Ads Editor to manage several accounts simultaneously.  Using Google you can add all of your data into the editor and create your PPC campaigns, edit them, manage all of your copy and keywords, it even lets you work on your budget.

Google Trends

Love this for loads of reasons.  Once you’re in Google Trends you can research how many times a word has been searched and over how long a period.  Results are shown in an easy-to-read graph. You can compare keywords, too. Also, free.

Google Keyword Planner

Google Keyword Planner will give you the right keywords for your audience.  Offering plenty of solid keyword advice to create a working PPC campaign, you can get some great pricing on your keywords if you plan correctly, too.  Before your campaign starts, create ad groups and set bids for your keywords with ease.  


This is an awesome tool for finding keywords that count and gives you excellent intel on your website, your social media, rank tracking, and how to improve your PPC campaigns.  SEMrush will also give you some quality competitive research data.   


So good, it’s won awards, Optmyzr makes PPC management easy.  You can manage your account by editing your keywords, changing your bids, adjusting content placement, and you can use the shopping campaign splitter and bidder.

Keyword Spy

Another free tool, Keyword Spy allows you to see what your competition is doing with their content and keywords.  What’s working the best for them provides you with some powerful knowledge.


SpyFu, another spy tool, lets you in on what your competitors’ keywords are and what they’re spending on them.  You can track rank for keyword groups, find out how many paid keywords a site has, and go back nine years to get intel on ad history.


AdEspresso works with Facebook Ads, it’s easy to set up and use and will give you information on how to increase your ad’s performance.  


A must-have for your PPC integrity.  Lunio finds and stops click fraud in real-time, while monitoring your traffic.  It saves your budget from misuse with a top-notch IP blocking system. You can give select access to your team members because it offers multiple-user use.


Optimizely lets you test out your webpages to see which variations get the most interaction with your users.  It will give you insight into optimizing your site in order to get the best engagement. You’ll learn how to target the audience you want. 


Tenscores will tell you how to increase your Google Ads quality score and how to save money due to poor quality scores.  You’ll get important data on your quality score history so you can make the proper adjustments in order to improve.  

Yandex Webmaster

Yandex Webmaster helps you target the correct audience and gives you control over the placement of your ads.  You’ll get info on how your users are reacting to your ads and then you can edit the settings accordingly.  It will help you place your ads and display banners on both desktop and mobile devices.  


Adalysis will help you with optimizing your pay per click campaigns.  You can test literally thousands of ads. It will give you your quality scores and give guidance on how to make your ads work best.  It will help with negative keywords, broken links, and a slew more. 


This tool will help you find the best of the best keywords for your PPC campaigns- within your niche or industry and suitable for your target audience.  You can find long-tail keywords with the quickness using LongTailPro.

The Takeaway 

There are tons of pretty great tools out there that will significantly increase the success of your pay per click campaign and your ROI.  Do your research and see which will apply to you. That little bit of effort can change the course of your PPC advertising.  

If you want help figuring out how to get the most out of your PPC campaign, call us.  It’s what we do.