Gap Between Media Consumption & Ad Spending
In the US, almost 75% of users are online. Time on the internet now accounts for 41% of media consumption. However, internet advertising accounts for only 7% of total advertising.
Don’t Fall Behind Online!
From 2006 to 2007, ad spending on the internet grew by 19%. It grew by 4x more than magazine ad spending, and 5x more than television ad spending (Newspapers and Radio ad spending grew by just 2%).
US ad spending for 2007 is estimated to total $307 billion for all forms of media. Internet advertising accounted for $21.5 billion.
According to a 13 October 2006 report by Morgan Stanley, Internet advertising will more than double over five years, from $177 per household in 2005 to $362 in 2010.
By 2010, online advertising will grow from its 2007 level of $21.5 billion to $36.2 billion, if the current growth rates in internet advertising are sustained.
How are You Allocating Your Ad Budget?
Is it time to re-evaluate how you are allocating your own Advertising budget? Contact us to learn more about the growing options for advertising online.
Sources: Media Consumption Partners (May 2007), and Google internal estimates.
