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Posted on May 16, 2009

Compelling Case for Internet Advertising

chris
Compelling Case for Internet Advertising
chris
Posted on May 16, 2009

Gap Between Media Consumption & Ad Spending

In the US, almost 75% of users are online.  Time on the internet now accounts for 41% of Media consumption while internet advertising accounts for only 7% of total advertising.

Don’t Fall Behind Online!

From 2006 to 2007, ad spending on the internet grew by 19%, which means it grew by 4x more than magazine ad spending, and 5x more than television ad spending (Newspapers and Radio ad spending grew by just 2%).

US ad spending for 2007 is estimated to total $307 billion for all forms of media, of which internet advertising accounted for $21.5 billion.

According to a 13 October 2006 report by Morgan Stanley, Internet advertising will more than double over five years, from $177 per household in 2005 to $362 in 2010.  

By 2010, online advertising will grow from its 2007 level of $21.5 billion to $36.2 billion, if the current growth rates in internet advertising are sustained.

How are You Allocating Your Ad Budget?

Is it time to re-evaluate how you are allocating your own Advertising budget?  Phone Hanna at 720 377 8431 to learn more about the growing options for advertising online.

Sources:  Media Consumption Partners (May 2007), and Google internal estimates.