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Posted on December 12, 2008

Don’t Frankenstein Your Site

chris
Don’t Frankenstein Your Site
chris
Posted on December 12, 2008

Integrate Landing Pages

What’s up with Agencies advising clients to create special landing pages for PPC?  When we find a gap in an existing website, in almost all cases, the deficiency applies to the website and should be corrected for the website, not just for PPC.   We advise clients to integrate landing pages into their existing sites.

Forms Drive Conversions for PPC & Organic Visits

A form can significantly improve conversion rates, and makes sense for visits sourced from pay per click ads as well as those from organic search.  No form?  You need one!!!  Put it on every page!!  This represents best practices for a website, not just best practices for PPC landing pages.  So why would you advise a company to create landing pages to solve a “no-form” problem?  We advise Advertisers to fix their website, not just tack on a PPC landing page!

LiveBall — Just say no!

In most cases, creating new web pages can be classified as an investment.  Not with Liveball–their fees have to be classified as an expense.

Liveball is clever at designing landing pages that convert.  However, the landing pages sit on the Liveball server, which means they are designed to create a dependency.  Think of going to Macy’s and jogging up the down escalator.  Why not just pay a fantastic designer to build a page on your existing site, for a one-time fee, then own the page, instead of paying month after month?

Conclusion – Improve Websites

We never advise clients to create Frankenstein, tack on pages to their websites.  We help our clients improve their existing websites by integrating new pages and improving existing pages, so as to optimize the conversions by visitors from all sources, not just from Pay Per Click.