Everyone these days uses Google and Facebook. They’re in the top three most visited sites in the world, with over 118 billion monthly visits.
Through Google and Facebook’s Ad Managers, companies have the potential to target specific audiences through clever keyword research, paid ads, and a multitude of other multichannel marketing tactics.
But creating effective paid ad campaigns requires extensive expertise that takes years to cultivate.
For most companies, it’s more affordable to outsource this role to an experienced PPC management company. But with so many Facebook and Google Ads management companies out there, it can be difficult to know you’re choosing the right one that will bring you results, not waste your time or money.
Here are the top 10 things to look for in a Google and Facebook Ads management company to help you narrow down your choice.
1. Professional Certification in Google and Facebook Ads Management
You’d be surprised at how many PPC management companies aren’t Google Ad Certified. Many companies claim to be Google Ad Qualified Companies but aren’t current.
Denver PPC is one of the few PPC companies in Colorado that meets the requirements to become a Google Partner, formerly known as Google Ad Qualified Companies.
In order to become a Google Partner, a company must prove it manages a minimum of $100,000 in ad spending in the past 90 days, employs a team of Google Ad Qualified Individuals, and repeatedly proves to Google they’re following best practices for their clients’ accounts.
Denver PPC expert staff of 10 account managers are all trained, certified, and experienced in managing Facebook ads and other social media advertising.
2. Transparency and Updates Through Regular Reporting
One of the requirements to become a Google Partner is proving transparency with their clients.
There should be no doubt from the client that their money is being handled properly and competently towards their campaign. The way PPC companies show their transparency and keep themselves accountable is through detailed PPC reports.
We provide monthly PPC reports that include summaries of your ad campaign’s performance, keywords, clicks, and conversions so you can see exactly where your money is being spent.
3. Collaborating on Your Goals and the Right Campaign Objectives
Each company has different goals and objectives they’re trying to reach with their Google and Facebook Ad campaigns.
For some companies, they wish to improve brand recognition and focus more on impressions or ad reach, working on campaigns that get their brand’s logo in front of as many people as possible.
For others, the aim is to convert new clients and to collect leads to build their sales pipeline.
Whatever your goals may be, Denver PPC is here to assist you in the best way possible.
4. Proven Track Record and Extensive Experience
Becoming a Google Partner is no easy feat. There are countless PPC agencies out there that simply don’t have enough experience or capabilities of handling $100,000 worth of ad spending.
But Denver PPC has a proven track record of handling large amounts of cash for several clients.
In addition, all of our PPC managers are Google Ads Certified and are required to stay current with the latest PPC trends, whether it’s taking courses or watching webinars.
5. A Team of Experts That Will Optimize for Conversions and Revenue
You don’t want a company that’s just satisfied with getting you more ad clicks or impressions, unless that’s your goal, but one that’s actively generating more revenue and conversions.
Our team is constantly optimizing your campaign’s landing pages, Google and Facebook Ads to maximize conversions, turning those clicks into paying customers that will grow your business.
6. Maintain an Organized Process and Approach to Management
Some marketing companies offer PPC services as an additional feature when in reality, they don’t know what they’re doing and are running disorganized and ineffectual ad campaigns.
At Denver PPC, you can rest assured knowing our managing director holds over 12 years of experience with PPC management, holds an MBA, and is very analytically minded.
7. Cultivates Recommendations in the Best Interests of the Business
In addition to showing you detailed monthly PPC reports and hard data, your PPC management company should also be savvy enough to identify tactics that aren’t working to offer recommendations and best interests to help improve your ad campaign.
No matter your business size or industry, whether you’re running a law firm or a home services company, our team is experienced at running ad campaigns for a variety of industries to generate traffic and leads for your company.
8. Proficient in Remarketing Tactics for Facebook and Google Ads
Remarketing ads place cookies in your visitors’ browsers to show your ad to them after they have left your site. This tactic has been proven to be one of the most effective ways of bringing visitors back to your website and converting them.
For example, if a visitor went to your site, looked around, and then left, your ad would appear in their Facebook feed the next time they logged in, or appear as a banner or display ad on another website they’re browsing through.
Remarketing ads are incredibly clever and underused by many PPC campaigns, but Denver PPC is proficient at creating remarketing campaigns that bring back visitors to your website.
9. Experienced in Display, Video, and Variety of Ad Types and Mediums
When you think of Google and Facebook Ads, the first thing that comes to mind are the paid links that appear at the top of Google or the sidebar ads on Facebook.
But there are a variety of other online advertising options out there, such as video ads, banner ads, and more. If your audience is more visually attuned, creating a picture or video ad can be a better way to reach them.
For instance, Google Ad manager allows for video ads to be placed in YouTube videos. Facebook’s Ad manager also allows for video and image ads to be placed on Instagram.
10. Multichannel Advertising Capabilities
Multichannel advertising campaigns cover all your bases to ensure that wherever your audience may be, there’s a way your ad can reach them.
Multichannel marketing encompasses websites, paid search, email marketing, social media sites, landing pages, and more.
Don’t settle for a PPC management company that’s a one-trick pony. Find an experienced company that can use every channel possible to drive more revenue and conversions for your company.
Experts in Google and Facebook Ads Management
If you’re convinced that hiring a Facebook and Google Ads management company can help you generate more revenue, then skip the search and work with us!
Our expert team is passionate about PPC, whether it’s Google, Facebook, or even Bing Ads.
If you have any specific questions about PPC, Google Ads, Bing Ads, Facebook Ads, or how any of these paid media platforms can grow your business, call Troy or Tony at 303-975-2810.
If you’ve been running your own campaign, but feel it’s not as effective as it could be, reach out for our free 10-point PPC analysis to assess how well you’re following PPC best practices.