Internet Marketing for Local Advertisers
Some of the most successful Adwords campaigns we manage are for local advertisers. Consumers are increasingly using search to find, sort and select local goods and services. Here are the statistics to prove it.
Local Advertisers Moving Online
Local online ad spending is estimated to have increased 48% in 2008 to $12.6 billion, according to a publication by eMarketer, January 2008. This is because for many advertisers, local online marketing is proving to be more effective than other traditional forms of advertising. In fact, according to Google, AdWords advertisers rate their satisfaction with AdWords 57% higher than with all other marketing media. If you’re not yet advertising online, why not? Need even more stats to decide? Read on . . .
Ten years ago, consumers’ primary resource for local business information was the business listings in their local phone book. That has changed! According to a report by WebVisible and Nielsen/NetRatings, “Why Search Matters to Local Businesses” September 2007, 93% of consumers rely on online search engines for their primary source of information about local businesses. If you doubt it, then think about where precisely you might find your own phone book? For many consumers, the old Yellow Pages has made its way directly from the front porch to recycle bins.
Internet Advertising – Simply Better Terms!
The popularity of Local Internet Marketing over print isn’t just a matter of consumer trends, it’s also facilitated by a better offer. Anyone who has advertised in local newspapers and the business phone listings appreciates the flexibility offered by Adwords–no annual or monthly contracts! With Adwords, advertisers have ZERO commitment up front! With Adwords, you can advertise anytime you want, for any period you want. The budgets are flexible. Most local advertisers can achieve an impact with $1,000 to $6,0000 per month and the budget amount can be increased or stopped instantly.
Internet Marketing Complements Bricks & Mortar
According to the report by eMarketer, consumers are not just searching online for services and goods, they are also buying online! The number of consumers in the US who have purchased online more than doubled between June 2000 (22%) and September 2007 (49%).
According to BIGresearch, January 2007, 89% of consumers are researching online, prior to making in-store purchases. That means, if you are local brick & mortar merchant, online marketing can significantly impact your in-store sales.
If you’re a local merchant, local service provider, or an online store and you wish to learn more about the benefits of Local Internet Marketing, contact us and we’ll get you started! Ask about what approach we recommend for your local advertising, as well as a suitable preliminary internet advertising budget.