What’s a decent CTR for a PPC campaign?
A little over 25% of clicks on Google searches go to Sponsored Ads. Since there are a maximum of 8 to 12 ads per page, then the par value for CTR is about 2.5%. Professional Adwords advertising companies are sometimes able to consistently achieve double digit click through rates in the most inefficient business segments. In the more competitive ad spaces, advertisers should consider a 5% click through rate to be exceptionally good.
Double digit click through rates for specific ad groups within a PPC account may also sometimes occur in highly competitive ad spaces. This is most often a result of comparison shoppers clicking multiple sponsored ads to check for prices and features, sometimes even clicking on a single ad more than once. This is a special issue for professional PPC advertising companies who manage internet marketing for Online stores.
Click through rates get a lot of press, and you’ll see some PPC advertising managers bragging about their CTR’s, but be cautious, because high click through rates will only benefit you as an online advertiser when the clicks convert to sales. I mean, afterall, you don’t go around slapping your Marketing Manager on the back when he spends $1,000 on a print ad, right? No, you wait to do that until the advertising actually pans out. The only difference is with PPC advertising, you don’t have to wait–it’s mostly a convert as go type of deal.
If you choose Denver PPC to manage your PPC campaigns, you’ll find our reporting and PPC account analysis focusing on performance according to conversions and Return on Ad Spending (ROAS). Even though all our accounts are managed on a month to month basis, we have an exceptionally low turnover in our Adwords management business. This is because our service represents good value, and we don’t spend client’s ad dollars if we don’t think ad spending will convert to new business.
Want to know more about Click Through Rates and Conversion rates, or need a quote on managing your Adwords account? Call Hanna at 303 975 2810 during normal business hours. Hanna is a Qualified Adwords Professional. In addition to answering client inquiries, she also actually manages a number of Adwords accounts for local Denver and Boulder companies.