There are a lot of moving parts when it comes to opening a franchise, you have very specific rules to abide by. Don’t let the ins and outs of your digital marketing campaign bog you down.
Denver PPC has some tips to keep in mind that will help you stay focused on opening your doors, and keeping them that way.
It all starts with the budget, doesn’t it? Knowing your monthly budget will tell you what you can afford to spend on your PPC campaign. There will be some give and take here. As you start to learn what’s working and what isn’t, you’ll likely want to adjust the budget accordingly.
Keep in mind that underfunding keeps your campaign from working at its very best, so keep track of your metrics, read your reports, and figure out how to get the clicks—spending the money where and when it will pay off in ROI.
When it comes to PPC, location is at the top of your list when it comes to settings. You’ll want to be sure you’re telling the right audience about your new biz, so making sure this is set up correctly is crazy-important.
Geo-targeting will allow only those customers who are in your area to see your ads and that means that you won’t be spending your budget on lost-cause clicks.
Your content is what gets the clicks coming, so it should be targeted and informative. You can get somewhat creative here, too. Some companies may have certain guidelines you’ll need to follow, so take that into consideration when creating your ad.
Don’t forget that phone numbers and locations are a great way to show your customer base that you’re close to them, so adding that to your ad is a key element in bringing them in. This is true especially when you have competitors in your area.
Behind the scenes
After you’ve been able to watch your campaign for a couple weeks, check out what’s getting the clicks, who’s clicking, when they’re clicking, etc. This is really easy to do and will give you both time-saving and money-saving information.
Tracking your progress is a great way to learn about your customers and will help you optimize your campaigns in the future.
PPC campaigns are a huge factor in any business’s success, franchise or otherwise. At Denver PPC we have a talented team that knows how to get your name in front of the right faces.
We have an open door policy and believe that strong communication and valuable feedback is a fundamental part of the process. Discussing budgets, concerns, reports, etc. keeps everyone on the same page—no surprises.
We’d love to talk shop with you. Give us a call today.