Running a business is hard. There are so many factors that come into play and becoming successful is merely one of them—the main one, obvs. But, getting there takes time, patience, and let’s not forget: money. So it’s crazy important you get the most from your PPC budget.
You know that PPC campaigns can work for or against you (and your minimal budget), so let’s talk about seven effective ways to get you the clicks that convert.
Bidding on Competitor Brand Terms
This is big because when you bid on brand terms you’re essentially buying words that your competitor is using, inclusive of their brand name, so when users search for them, you also populate. This gives you the opportunity to snag some customers that weren’t necessarily searching for you.
Branded clicks are usually less costly and you better believe your competition is going to be bidding on your brand name if they aren’t currently doing so.
Knowing the Google Display Network (GDN)
If you understand how to work the GDN, you can target the people you’re looking to target without spending a fortune. You get significant options to choose from so you show up when and where you want.
You can also create engaging ads through videos and images (as well as text, of course) making you stand out among your peers.
Google’s Search Network will usually run you much more than the GDN, so learn how to take advantage of this service and you can see some serious profit.
Remarketing to past users
If a user has already visited your site, that’s a big plus—don’t let them slip away—you wooed them, they liked it. Now make sure they see you from time to time and retarget them—you can do this through the GDN and like I said above, it won’t break the bank when you do.
Ad scheduling makes a difference
Timing is everything, you’ve heard that your whole life. It stands true for your PPC ads, too. Do your research and once you’ve learned when the optimal times are to run your ads, stop running them when no one is clicking.
You may want to think about lowering your bids by 50% during certain times, as well.
Sharing is caring
If you have more than one campaign going, consider using your entire budget throughout all of them. This can really help stretch your budget and will give all your campaigns a chance to get some clicks.
Basically, Google Ads will automatically adjust how your budget is used making sure you get the most out of it.
Getting negative
Right from the get-go, create your negative keyword list. This is a tried and true way to get rid of any searched words that you don’t want to pop up for and will help in your budget-efforts a whole bunch.
Launching your campaign(s) with this list already set up will save a bundle in clicks that won’t work for you.
Going local
Be really specific with where you want to be seen. If you don’t operate in Georgia, your ads should not be shown to people searching in Georgia. Location targeting is a fast and smart way to weed through unnecessary clicks.
No matter the size of your budget, you can work through some pretty simple tasks to keep costs down. Your PPC campaign shouldn’t be stressing you out, it’s supposed to help you find business that works for all parties. If it stressing you out; however, get in touch with us. We’d like to help.
