You just paid for a PPC campaign and your business is about to explode. When your millions of new clients start clicking away, where are they going? What does your PPC landing page look like? Hint: it better be good.
Please don’t say they only go to your homepage
Your homepage may epitomize greatness, but that’s not what your potential client signed up for. They clicked on your ad because it promised to provide specific information. That’s what they want to see. Relevancy is key when it comes to your landing pages. After the client is yours, they’ll have plenty of time to learn all about you and how impressive your website it.
Hold their attention
People are busy, they’re gonna look at your page quickly to see if it’s giving them what they came for. So your landing page should not only be concise and provide the expected information, it should be easy-to-read and have catchy quality content; inclusive of alluring headlines, quick bullet points, and solid “Call To Actions”.
If you don’t have trust, what do you have?
Giving some guarantees or testimonials is a great way to get (and keep) business. Your landing pages should show things like your product reviews, awards won, problems solved. Keep it short, but credibility is always going to play a role in getting you the business you want.
Get their digits
Capturing lead data is a big step. A lot of people aren’t so keen on giving out their private info, even if they really like or need your products/services. Keep your shopping cart and conversion form super easy to find and super easy to fill out. Housing both in the upper righthand corner of your webpage is best. Mark all mandatory fields (as few as possible) with an asterisk. And give a guarantee that they won’t be bombarded with spam and their information will be safe and protected.