Is your business new to the PPC digital marketing era? Don’t get overwhelmed! Here are three surefire PPC tools to help!
Google Keyword Planner
This is an essential tool created for novices and experts, that not only allows you to search for keyword and ad group ideas, it shows you the historical statistics as well. Using Google Keyword Planner will support your business in finding competitive bids and budgets to use in your PPC campaign, helping to create a successful campaign model.
Using this tool enables you to see exactly where your user goes after they’ve clicked on your ad. Understanding their activity will influence your actions in generating leads. Are users heading to your services or checking out who you are? Are they simply clicking out? Google Analytics will answer these questions. Knowing your audience is crucial to running a smooth PPC campaign.
Google AdWords Editor
Google AdWords is a desktop app that is as simple as it is effective. After downloading your account, you can go in and edit as needed, even making bulk changes at once if necessary, then re-upload to your account. It’s crazy-quick and easy. Features include offline working, copying and moving items from ad groups and campaigns, and searching and replacing text across ad groups or campaigns.
If you have any questions or comments regarding PPC tools, please contact us.