We’ve all heard how effective a great PPC campaign can be for a business. There’s no doubt about that. However, if you have ever failed at a PPC campaign, you might not tend to agree. To be successful at this type of marketing, just like with anything else, you gotta know what you’re doing!
Here are the basics for getting your PPC advertising up and running with no room for failure:
1. Make a budget you can stick to
You have to give yourself an allowance that you won’t go over. For every aspect of your company, you most likely have a budget and your marketing efforts should be no different. Ask yourself how much each new client generated by your PPC campaign will bring you (roughly) and use that as a vehicle to make a realistic budget.
2. What’s your goal with this PPC campaign?
What exactly are you looking to accomplish? Without your ultimate goal in mind, there’s no way of knowing where to start. Do you want sales? Downloads? More views? Whatever it is, you want some reaction- what is it?
3. Create a strong list of keywords
You’re selling your brand- what keywords are going to help you do that? Your ads should be chock-full of keywords, and sometimes it’s hard to know if you’re being too broad or too slim. Use ads with differing keywords in order to get real evidence as to what keywords are making an impact.
4. Don’t get crazy with content
We get it, your ad is small so you want it to make a big splash. While that’s understandable, it’s imperative that you send a very clear message to your market. What are you selling? What’s your offer? Keywords are way more important than a clever joke here.
5. Your landing page is a really big deal
Don’t misuse your customer’s trust! If your ad is telling them that when they click here, they’ll go precisely “here”- take them “here”. It’s a fast-paced world and no one wants to search through a bunch of unnecessary pages or ads to find what you’ve promised them. Don’t take the chance of losing that customer and have a quality landing page.
6. Keeping Track
Look at your results! A huge bonus with PPC is that you can see what exactly is happening with your ads. Which are working and which are ignored? You can streamline quickly in order to get better results, too. Rely on your analytics and get leads faster.
If this is a lot for you to take in, don’t worry. PPC Denver is an expert in the field and can work with you on the PPC results you want.
