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Posted on January 15, 2020

The Benefits of PPC Advertising for Your Business

Tony Shaw
Tony Shaw
President
The Benefits of PPC Advertising for Your Business
Tony Shaw
Tony Shaw
President
Posted on January 15, 2020

Pay-per-click (PPC) marketing isn’t new to the digital marketing landscape, but it’s always increasing in popularity and necessity.  When you combine a smart PPC campaign with your ongoing SEO campaign, the results will certainly pay off- big time.  

We’re going to tell you the top five benefits of PPC advertising for your business so you understand the importance and of jumping on this digital marketing bandwagon.

PPC is affordable and the ROI is great

PPC marketing allows you to control how much you spend.  If you start a campaign with a small budget and you don’t see the results you want, it’s easy to add to the allowance until you start seeing those conversions.  Of course, the opposite of that is true as well- start off with too much budget? Scale it back.

Learning the valuable keywords that fit your needs will help you make wise choices when bidding, and setting daily or monthly budgets keep you fully aware of the amount of money you’re spending.

It’s always smart to A/B test so you know the ads that are really contributing to your ROI.  PPC can make a huge difference in getting you more traffic and more conversions without breaking the bank.  

PPC offers instant gratification 

We all like to know exactly what we’re going to get once we put our hard-earned money into something, and PPC gives you just that.  You will see instant results once your campaign is up and running.  

Your ads will come up immediately exactly where you want them to, so that’s a big win for your traffic flow because your target audience will find you with ease.  

Combine this with your SEO campaign and you’ve got yourself some super-smart digital marketing taking place. 

PPC helps your keywords rank

If you’re looking to maximize your keyword game, PPC is the answer.  You can target those high value keywords that aren’t ranking with the search engines on their own (organically).  

Keywords are the backbone of any PPC or SEO strategy and choosing them correctly is a science.  There are many tools to help you out with this, a free one we like is Google’s Keyword Planner, so put in a bit of effort if you’re hoping to achieve a successful PPC campaign.  

PPC allows you to target a location 

Geographic targeting is huge because you don’t want to waste money on clicks that pop up in areas you aren’t ever going to service.  It’s bad for your business, bad for your budget, and annoying to the user.

Be sure you make all the right choices when it comes to your location so your ads or only visible to those who will be able to buy from you. 

PPC is optimizable for scheduling

The proper scheduling of your ads is vital to success.  Pay per click advertising gives you easy access to optimize your plan accordingly.  Scheduling ads to hit at specific times or on specific days will get you exactly the audience you want and increases your odds of conversions.  We’ll take it.

This is an awesome feature for sales or deals you want to showcase that are only for a limited time.

PPC should just be something you do

PPC is a great way to get your brand noticed and to get in front of your buyers.  It’s not expensive, it can have tremendous positive effects on your business and ROI, and your competition is probably doing it.

If you’re a new business, pay per click is 100% worth it because you get yourself in front of a lot of potential customers- fast.  Your ads will stand out because of their killer placement (top, right, or bottom of SERP), but if worded correctly, you can snag a slew of loyal customers.  We all want that.  

Want some solid PPC advice?  Who doesn’t! Call us, we know about solid PPC campaigns.