So you’re paying for an awesome (and arguably, essential) PPC campaign, but not generating the conversion rate you’d like… check out your landing page, this may be the reason why.
It’s so important that your PPC campaign includes an awesome landing page that not only makes total sense to go along with your ad, but also looks appealing to your target audience. You can’t underestimate this part of your campaign. If a potential customer lands on your page and it’s confusing, hard to navigate, difficult to find the CTA (call to action), doesn’t answer the questions your ad suggests it will, or just looks uninspired; why would they want to do business with you?
Landing pages are a science and if you’re not comfortable creating one, it would pay off to have a professional do it for you. If it’s not exactly in your budget, take a look at a course to help you make your own. Check out what your competitors are doing, keeping in mind the things you like and the things you don’t.
Take into account these essential rules when starting to create your landing page:
- An impactful headline
- A supportive tagline
- A list of benefits (not just features)
- Trust symbols
- A clear call to action
- A lead-capture form
- An image showing context of use or a graphic that appeals to the visitors’ emotional side
Landing pages are a super important in your PPC campaign so you don’t want to skimp here! Do it right the first time and you won’t be disappointed. For more information on PPC and how it can help you, please contact us.