Pay-per-click (PPC) advertising has several benefits that will contribute to the overall growth of your firm. If you’re not already sold on using a PPC service, we’ve listed three facts below that are sure to help ignite your interest by giving you insight into this powerful marketing tool.
The gathering of valuable data
It’s important to get your money’s worth when putting together your marketing campaign, you don’t want to waste your budget using keywords that aren’t relevant to your client base. PPC allows you to see what keywords your users are searching and in what volume, motivating you to update your website accordingly. This will help improve the traffic to your site, gaining you higher potential to land a client.
The tracking of conversions
Knowing how your Google ads are doing is easy and straightforward when utilizing a Google Pay Per Click campaign. Simply tell Google Ads which page of your website you would like your customers to land once they click on an ad and Google Ads will keep track of the amount of visitors to your website as well as how well your ads are converting website traffic into actual leads for your company. You will need to place the Google Ads “Conversion Code” on the “Thank You” page after a potential clients fills out your contact form. Properly setting up your Google Ads account to track conversions is important and allows you to keep track of your Google Ad spend ROI.
The increase of brand awareness
Combining your SEO campaign with a PPC campaign is a tested duo that won’t let you down. Using the same keyword data in both, will boost your firm’s name, proving you to be a prominent player in your field. Your end-goal is to have your firm listed with, or above, your competitors when a keyword is searched by a potential client, so using PPC with SEO (and your organic traffic), is a must to ensure you get the number of leads you desire.