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Posted on January 26, 2023

How White Label PPC Outsourcing Can Help Meet Marketing Goals

Rachel Gawlikowski
How White Label PPC Outsourcing Can Help Meet Marketing Goals Feature Image
How White Label PPC Outsourcing Can Help Meet Marketing Goals
Rachel Gawlikowski
Posted on January 26, 2023

At some point, you’ve probably encountered this question with your clients: “can your company set up Google Ads for us?” 

Perhaps you work for an SEO agency or a blog writing studio, and now your clients want help creating Google Ads or Facebook Ads.

What would you do in this situation—hire a new employee, train an existing employee, or outsource the work to a white label PPC agency?

In this article, we’ll review the benefits of outsourcing your work to a dedicated PPC management agency, so that your company can meet its marketing goals, especially in providing your own clients with outstanding PPC ad creation services.

What Does a White Label PPC Agency Do?

A white label PPC agency’s clients usually consist of other marketing agencies, SEO agencies, social media management companies, and design studios.

Typically, these digital marketing companies will outsource a very specific task, such as Google Ads or Facebook Ads creation, to a white label PPC agency because they don’t have the staff or capabilities to take on this specialized work.

The white label PPC services include setting up ads, running ads, pausing ads, monitoring, setting up targeting, and creating monthly reports.

The monthly reports will then be re-branded with the marketing agency’s logo printed on the forms, so these reports can be delivered to their clients, making it appear as though their company performed this work.

Outsourcing to a White Label PPC Agency vs. Managing PPC In-House

As your clients begin to ask for more services, such as setting up a Google Ads campaign or Facebook Ads campaign, you may ask yourself whether it’s worth hiring or training a new employee, or outsourcing this work to a PPC agency.

There is no right answer to this question, and it will depend on your client’s PPC campaigns and the scale of work you’re taking on.

However, there are many instant benefits you’ll get by outsourcing this work to a white-label PPC agency over managing it yourself “in-house.”

Expert Perspectives and Insights

PPC agencies employ account managers with years of experience, often working across various industries and advertising platforms, such as Facebook Ads, Google Ads, and Microsoft (Bing) Ads.

When you work with a white-label PPC agency, you’ll be assigned an account manager who will share their expert perspective and insights, making your clients’ campaigns more successful, which in turn improves your client retention.

Scalability for Taking on More Work Quickly

Are you taking on more work than you can handle? This is not a problem for a dedicated white-label PPC agency. 

Once your company starts delivering proven results to your clients, naturally you’ll begin to take on more work from that client, and eventually more work from your other clients.

You’ll want to make sure that your company can keep up with the increased demand. 

Scaling up the work is a breeze for most PPC agencies, since PPC work is the only task they’re involved with, and can scale up the work more efficiently than a general marketing agency.


Learning PPC management is a time-consuming task with a steep learning curve, especially while learning the various advertising platforms such as Google Ads manager and Facebook Ads manager.

When you hire a new employee or train a new employee on paid advertising creation and PPC ads, you’ll probably get mixed results for the first several months.

However, if you outsource to a white-label PPC agency, you’ll get more reliable service and results for your clients, which will make them happy.

An Affordable Price

Instead of hiring a new employee and spending the time and resources training them, you can essentially hire an entire PPC agency to perform the work on behalf of your company.

At Denver PPC, we charge $395 or 10% of the ad spend, whichever is greater, which you can then markup 75-100% to earn a profit!

Higher ROI

When your clients entrust you with their money, you want to make sure you’re giving them the most value for their dollar.

This means creating Google Ads campaigns that have a high return on investment (ROI) so you’re not wasting your client’s money, but instead, giving them a cost-effective way to reach new customers.

Greater ROAS

Return on ad spend (ROAS) is one of the most important metrics in online advertising. 

ROAS measures the amount of revenue that is earned for every dollar spent on their campaign.

By increasing the ROAS for a PPC campaign, you’re giving your clients better results without increasing their advertising budget.

Try out Denver PPC’s free ROAS calculator tool.

Outsourcing White Label PPC Work for Google Ads Management

Google Ads is one of the most confusing and complex advertising platforms available. It’s also the most widely used paid media platform, earning $209 billion in 2021.

Oftentimes, we work with our clients to produce Google Ads campaigns using a variety of ad formats, such as:

  • Search ads
  • Display ads
  • Video ads
  • Shopping ads
  • App ads
  • Smart ads

We’ll work with our clients to understand which industry they work in, narrow down their audience, and then start creating ads that will meet their goals and objectives such as:

  • Increasing traffic to their client’s website
  • Increasing phone calls
  • Generating leads
  • Creating brand awareness
  • Selling eCommerce products on the Google Shopping tab

White-label PPC for Facebook Ads Management

After Google, Facebook (Meta) is the second highest-earning paid media platform, earning $115 billion per year in advertising revenue.

As a white-label Facebook ads agency, we can perform the following tasks for your marketing agency:

  • Ad creation
  • Strategy
  • Monitoring
  • Routine optimization
  • Monthly reporting 

Oftentimes, we will set up Facebook Ads and Google Ads campaigns concurrently, depending on your client’s goals and objectives.

Additionally, other advertising platforms such as Microsoft Ads, LinkedIn Ads, and Amazon Ads might be more suitable depending on the products and services being advertised.

It’s important to find a white-label PPC agency that’s fluent among several paid advertising platforms so they can build multi-channel campaigns that will reach the right people online.

Work with Denver PPC — A White Label PPC Outsourcing Agency

Denver PPC is a Google-certified pay-per-click and paid media advertising agency with over a decade of experience.

We perform in the most competitive PPC marketplaces and consistently deliver guaranteed PPC results for our clients.

Read through our case studies to learn how we’ve helped businesses in the past and how we can help your company too.

Do you have questions about PPC ads? We’d love to answer any questions you have.

Contact us today to receive your free 10-point PPC analysis—we’ll take a look at your existing Facebook or Google Ads account and we’ll give you our thoughts on how you can optimize them.

Ready to work with us? Call Troy or Tony at 303-975-2810.