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Posted on February 20, 2021

The Agency Guide to White Label PPC Outsourcing

Denver PPC
Denver PPC
PPC Specialists
The Agency Guide to White Label PPC Outsourcing Feature Image
The Agency Guide to White Label PPC Outsourcing
Denver PPC
Denver PPC
PPC Specialists
Posted on February 20, 2021

Perhaps you’ve been in a similar situation…Your marketing company has just completed building a website for your client, and now they want to drive traffic to the site. They need to start a PPC campaign to drive traffic/conversions. 

The problem is, you don’t have a PPC person on your team.

What do you do? Refer your client to a different marketing company, take on the challenge of learning PPC, or hire a new employee?

Luckily, there’s another option, one that saves you both time and money: outsource these projects to a white-label PPC company that can do all of the work for you, and still let you take the credit.

Your clients don’t need to know that you’re outsourcing their projects. And they won’t care either, because you’re giving them outstanding results.

Let a PPC company such as Denver PPC handle your marketing company’s new needs. It’s a win-win-win situation. Your company gets to market itself as a PPC expert, your clients get expert-level PPC work, and we can help both your business and your clients.

We’ll explain how white label PPC outsourcing through a company such as Denver PPC will be a benefit to your company and clients.

Better Talent with a Team of Experienced and Certified PPC Specialists

Are you comfortable handling large amounts of your client’s money on PPC campaigns that you’re unsure how to run or track? Don’t risk losing business because these campaigns are handled in a clumsy way. 

Worse yet is letting an inexperienced employee set up PPC campaign timelines, only to forget to check on the campaign and then realize they’ve wasted hundreds or even thousands of dollars of client’s money on a simple mistake. 

Luckily for you, our company employs and manages a full team of PPC account managers. All of our PPC account managers have at least two years of PPC experience, are Google Ads Certified, and regularly attend webinars and training to stay current with updated PPC guidelines.

Better Performance for Your Paid Campaigns

Denver PPC has a proven record of handling large amounts of advertising dollars and is recognized by Google as an official “Google Partner.” Our company is among the very few in Colorado that is recognized as being a Google Partner.

In order to achieve this title, we have had to prove to Google that we’re managing a minimum of $100,000 of ad spending money in the past 90 days and that we employ Google Ads Qualified individuals. 

Monthly Reporting

To track and rate your client’s PPC performance, we create monthly reports that are fully branded with your company’s logo. 

When done in-house, these reports can take hours of important time away from your other duties. Instead, let us analyze the data and generate an attractive report that you can then present to your clients.

Our reports are filled with important data such as CTR keywords, new converted keywords, negative keywords, ad analysis, and conversion tracking.

More Consistency for Your Clients’ PPC Campaigns

Learning Google Ads, Facebook Ads, Bing ads, and more takes a lot of time and dedication. PPC algorithms are constantly evolving, and require studious effort to stay current with new updates. 

Failure to keep current can result in serious setbacks for your PPC campaigns.

For example, Google’s broad core algorithm updates roughly every two months. Google is constantly finding new ways to improve search results for its users. New rules and guidelines are constantly being updated to change the way PPC ads are targeted and displayed.

Sometimes these updates are so drastic that many websites’ ranking and search results are negatively impacted, reducing their amount of web traffic and lowering their search result status.

Never be taken off guard again by new Google algorithms that can eliminate the gains your clients’ websites have made. Hire our team of PPC experts who can maintain consistent excellence for your PPC campaign, regardless of the quick changes happening in our industry.

Greater Profitability

When you work with a white label PPC outsourcing company, you’re essentially adding on a new PPC department to your existing marketing company — without having to start a new department for your company.

Most of our clients are lean marketing companies. The types of companies that employ maybe a few full-time employees, and work with tons of freelancers. 

In most instances, there’s a greater return on investment when your company can outsource your PPC needs instead of hiring new employees and spending extra time training them.

Think about what happens if you were to lose the client who required the bulk of your PPC efforts. You would have extra employees with nothing to do, which can cost you serious money.

If your company is interested in becoming a major player in the PPC game, then by all means build up your new department and start hiring new employees. But if you’re a smaller marketing company that primarily focuses on building websites or branding, it doesn’t make as much financial sense to spend all of the extra time and money starting a new division of your company. Consider white label PPC outsourcing instead.

Our company currently works with two different models depending on the size of the account we manage: either a flat $295 monthly management fee or a percentage of ad spend, whichever is greater.

These low-cost white labeling fees are beyond reasonable and are a much easier and cost-effective alternative to hiring your own PPC employees.

Start Offering Your Clients Better PPC Services Today

Your marketing company can expand its PPC capabilities quickly. Offer your clients the services of experts with almost no additional work for yourself. Hire Denver PPC to do the work for you, and you can take all of the credit for your clients’ success.

Interested in learning more about how our white label PPC outsourcing can help your company grow? Give us a call today. Our PPC experts would be happy to begin working for you.