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Posted on July 16, 2008

Yahoo Paid Inclusion

chris
Yahoo Paid Inclusion
chris
Posted on July 16, 2008

Yahoo’s Jambalaya SER

One of the things I love about Yahoo is that they aren’t afraid to trash the reputation of their search engine by turning their organic search results into spicy jambalaya. Yahoo Paid Inclusion (also called Yahoo Search Submit, and Yahoo Search Submit Pro) allow almost anyone to purchase listings in Yahoo organic search results.

Pay Per Click . . . by any other name

With Yahoo Paid Inclusion, you get to advertise in search results, without having to actually write your ad text, or manage your CPC bids. It’s sort of like going to the supermarket and handing your wallet to the lad at the checkout, “Just fill my cart, please.”

Of course, if you want to write your own organic search descriptions, that’s allowed too. If not, then Yahoo does all this for you, and then mixes your ads in with their organic search engine results based on relevancy . . . ahem . . . combined with a boost for those who have paid to be a little more relevant than the average Joe, of course.

Regardless of whether you qualify just for Yahoo Search Submit Basic, or Yahoo Search Submit Pro (typically requires a minimum budget of $5,000 per month), you’ll have to meet Yahoo’s Search Submit Content Guidelines (not a big deal for most commercial advertisers).

Desperate for Yahoo Organic Listings?

If you’ve tried every SEO technique, and just don’t seem to be able to achieve any success with Yahoo Organic listings, then Yahoo Search Submit or Search Submit Pro may represent an alternative. If you are a major advertiser with a huge monthly budget, and have some horrible aversion to allocating a portion of it to an SEO firm to get you listed in Yahoo Organic Listings, then Yahoo Search Submit Pro may be the next best solution for getting listed in Yahoo organic search results (would be a rather ironic choice for any major SEO firm, yes?).

How Much Will You Pay?

For Search Submit Basic, you pay $49 per URL, plus a per click fee. For the per click fees, seems you’ll pay whatever Yahoo thinks a click is worth; it used to be $0.15 or $0.30, but Yahoo no longer publishes a comprehensive list of their per click fees, so this may have changed. Pricing regarding Paid Search Inclusion is generally opaque. Consider using your Yahoo CPC for related terms as a benchmark sort of preliminary estimate. Once your listings are accepted, Yahoo will inform you of the CPC for your search space, and send you a monthly report informing you of what you’ve spent.

What are the Terms?

Sign on for a year–same as the Yellow Pages. With Yahoo Paid Inclusion, there is no need to rethink advertising budgets and mediums between annual budget meetings. Yahoo Paid Inclusion is great for chimpanzees.

Will somebody please buy this company and fire the bright spot who developed Yahoo Paid Inclusion?