Denver PPC is a certified Google Partner providing home services PPC management for cleaning companies, HVAC, plumbing, landscaping, and painting companies.
Our expert team consists of 10 PPC account managers, who are all trained and certified in Google Ads, Facebook Ads, and Bing Ads. Our account managers have years of experience handling paid ads on various platforms and in different industries.
If your home service business is looking to generate more leads, increase website traffic, and convert more customers, then look no further.
We guarantee your home service business will see an increase in traffic and customers.
Some of the benefits of working with Denver PPC:
- Low cost – Affordable fixed fees or low percentage of spend depending on the size of the account
- Monthly reports – Detailed reports, which include a summary of performance and recommendations to improve the account
- No contract – All of our contracts are month-to-month
- Team of PPC Specialists – All of our account managers have a minimum of two years of experience managing a variety of campaigns
- Experience – All of our PPC managers are Google Ads certified
Low-cost Home Services PPC Management Fees
We currently work with two different models, depending on the size of the account we manage. A flat $695 monthly management fee or a percentage of ad spend (whichever is greater).
We can also custom quote existing accounts to offer a price that works for both of our companies. For clients with a monthly spend of over $3500, we charge a percentage of spend.
Our home service PPC management fees are as low as some available bidding software, yet you do not need to have the overhead of an employee managing the software. In tough times when home services companies need to run lean to compete, we can offer full-service home services PPC management for you.
Easy to Understand Monthly PPC Reports
We create a monthly PPC report for you and your team. We make it easy to stay on top of precisely what is happening with your Google Ads, Bing Ads, or Facebook Ads accounts. Take a look at some of our sample PPC reports.
No Long Term Contracts on Lock-in
Because we are confident that we can successfully manage just about any account, we do not require any long term contracts. Our home services PPC management contracts are all month-to-month.
If you need to cancel our services, just let us know, and we will not charge you again. If you decide to come back, just call us – we are always happy to re-engage with past customers!
Team of Experienced and Certified PPC Specialists
We employ and manage a full team of PPC account managers, all appropriately certified on the ad platform we’re managing for you. We require them to keep their certifications current and attend regular webinars to stay up to date with the rapid changes that are routine for the advertising industry.
In addition to our account specialists and managers being certified, our managing director, who actively supervises account performance, is also a highly qualified PPC management practitioner. He holds an MBA, has over 12 year’s experience with PPC management, is exceptionally analytical, and understands and empathizes with your position as an owner and/or operator of a business!
Working with Denver PPC for Home Services PPC Management
Many home services companies like cleaning companies, HVAC, plumbing, landscaping, and painting companies rely on Google search results and PPC ad campaigns to generate leads and drive conversions.
The problem is many of these companies are small and don’t have the resources or expertise to properly set up these PPC campaigns.
Home services owners rely on Denver PPC to boost their Google ranking and position their companies higher than their competition in Google and Bing search results.
PPC ad campaigns not only draw in more traffic to home services’ websites but also convert more customers.
The Importance of Google, Facebook, (and Bing!) For Your Business Website
These days, many customers don’t have a specific company in mind when they’re looking to hire contractors or home service providers. Like most of us, they turn to Google to search for “local home services near me” or browse through Facebook or Bing until they find a company they can call or email.
Customers researching home services like cleaning companies, HVAC, plumbing, landscaping, and painting companies are the most likely to use search engines like Google and Bing, over other types of home services.
In the past couple of years, as mobile phones continue to dominate the market, mobile searches for these home services have increased greatly. This means that when people are searching for your business, it’s most likely they’re using their phone to find you.
Our team can create PPC campaigns for your company that are optimized for both desktop and mobile searches. No matter what method your customers use to search, we’ll make sure your ad reaches them.
Google Ads
It should come as no surprise that Google ads dominate over 90% of all search engine results. People rely on Google search to help them navigate their world, especially when it comes to finding local home service providers.
At Denver PPC, we can work with home service companies that already have existing Google Ad accounts, or we’re happy to set up new accounts for companies that need a Google Ad account.
When you begin working with Denver PPC, we like to start the process with a few discovery questions to help us better meet your home service business’s needs:
- What are your business objectives?
- What website address or landing page(s) are you using with PPC?
- Who are your competitors?
- What is your competitive advantage and differentiator(s) in your marketplace?
- What are your marketing objectives — generate phone calls, web form sales leads, live chat sessions, e-commerce transactions, brand awareness?
If your company is the account manager for your Google Ad account, we’d be happy to link up to your account and provide a free PPC analysis.
For companies without a Google Ads account, we’d be happy to discuss your company’s objectives, whether it’s increasing conversions, generating more leads, or improving your business’s ranking in Google.
Our PPC expert analyst will review your website and discuss your business. We will also ask you to fill out our 15-question online questionnaire to help us further understand your business.
Once you’ve filled out our questionnaire, our team can evaluate how much you should begin spending on Google ad campaigns.
Facebook Ads
Over 69% of Americans use Facebook, with at least 74% checking the site at least once a day. Besides YouTube, it is by far the most active social media site online.
Denver PPC has extensive experience setting up Facebook ad campaigns that use advanced features like geo-location and lookalike audiences to improve brand exposure, drive interest, generate more leads, convert more customers, and increase followers to your Facebook page.
One of the most useful features in Facebook Ads is setting up “lookalike audiences.” This unique feature lets advertisers upload their customer information into Facebook’s ad manager, which then uses its algorithm to show your ad to new users who share similar interests, likes, and browsing habits of your existing customers. By using the lookalike audience feature, you can essentially double or triple the reach of your advertisement to bring in new customers.
Another useful feature, geo-targeting, allows advertisers to draw a perimeter on a map, essentially targeting only local people who may be interested in hiring your home service company.
Bing Ads
While it’s true that Google Ads result for 90% of online searches, it would be a mistake to ignore Bing. In fact, Bing reaches 63 million people that aren’t reached with Google Ads.
Because there’s less competition on Bing, there’s potential for better positioning for your home service, which means that when people Bing for home service providers, it may be easier for your company to rank higher in the search results.
At Denver PPC, we’ll work with your company to determine your goals and come up with the perfect digital marketing game plan.
Custom Reports to Show Your Company’s Progress
Our custom reports provide monthly evidence, for your marketing and leadership team, of the thoughtful process in which we apply our experience, expertise, and knowledge as PPC and Facebook Ads Managers.
You hire a PPC expert with the expectation that they will continuously try and improve account performance. Doing this requires in-depth analysis, and our custom recommendation reports document with our tailored approach to managing your Google, Bing, and Facebook Ads accounts.
Don’t merely settle for auto-generated, cookie-cutter reports! If you aren’t receiving custom recommendation reports, then please contact us. We’ll show you why PPC reporting matters by walking you through the various types of reports that can help you grow!
- PPC Recommendation Report
- PPC Performance Summary Report
- Facebook Ads Optimization Report
- Facebook Performance Report
Our monthly, custom recommendation reports provide you and your clients transparency into what we are doing within the accounts we are managing. You will receive these custom recommendations every month, providing detailed talking points to support your marketing meetings.
Getting Started – Home Services PPC Management
The first step to managing one of your home services PPC accounts is to perform a free 10-point PPC account review.
We would discuss our findings and strategy for managing the account. Then we would begin working the account, on a test basis, alongside your marketing team or in-house PPC manager. Our standard fees will apply, but your commitment to such a test will only be a single month. You get to see up close and personal how we will manage your client PPC accounts.
Once the test period is over, you’ll link your MCC to our MCC, if you happen to have one, and we’ll take over the hassle of managing your PPC campaigns.
Are you ready to consider outsourcing your PPC management? Or, maybe you just have some questions about how this might work?
Give us a call today at 303-975-2810. We love talking about PPC!
Guaranteed Homes Services PPC Marketing Upgrade
Denver PPC has the experience, proven process, and professional discipline to consistently move the needle on your PPC marketing campaigns. And, we’re willing to back it up with our PPC performance guarantee.
