“Now Hiring: Manage PPC . . . and Lift 50 pounds”
Today I read an ad for hire:
Responsibilities include: Computer tech work, general admin assistance, ability to lift up to 50lbs, running errands, etc. Experience with AdWords, PPC and SEO also beneficial.
Why not add, tuning up the owner’s BMW and performing occasional Lasik Eye Surgery to the list of responsibilities?
We look at about half a dozen new PPC accounts per week. No wonder two thirds of those look like they’ve been put together and managed by an office assistant in his free time.
Do it yourself PPC doesn’t work well for small businesses because: a) companies can’t afford to hire a full-time genius just to manage PPC (so they delegate the job to any person with a pulse); and b) the owner himself is generally too busy, and so he ends up neglecting the account.
If you own a company and are sort of managing PPC yourself, you will appreciate and benefit from our daily PPC Management services. We guarantee you improved economic results, and you will likely find that outsourcing PPC is cheaper than you think. Our fees for small local businesses start at $350 per month.