No matter what industry you work in, PPC management has been proven to bring in more traffic and customers to help your business grow and become more profitable.
There’s no question on whether or not you should run a PPC campaign. The question is — who is going to run it?
Will you decide to take on PPC management by yourself? Or do you plan on hiring a new employee to handle those responsibilities? Each option has its pros and cons, but in most cases, the best thing you can do is outsource your PPC management to an outside agency skilled in handling online advertising campaigns.
We’ll run through a couple of scenarios of managing PPC in-house at a company or organization, and discuss how hiring a specialized PPC management agency is often the better, more cost-effective option.
Benefits and Disadvantages of PPC Management In-House
An in-house PPC employee who works for your business will know the ins and outs of your company better than an outside agency. They will also have a better understanding of their organization’s mission and values. Because they work in the same office building, they’re more likely to attend business meetings and have a closer relationship with its company’s employees.
PPC management in-house is also more adaptable to change at a moment’s notice since their employees answer directly to the company’s CEO and CMO.
For large marketing agencies, it makes sense to have its own PPC department. However, for most small-to-mid level companies, hiring a dedicated PPC manager is too expensive and time-consuming. PPC management takes years of experience to handle properly, and good employees will demand a competitive pay wage.
Other times PPC management responsibilities will be handed to an employee who is already stretched thin with their responsibilities. These employees handling PPC management won’t have enough time to properly learn digital marketing best practices or thoroughly examine their monthly campaigns.
PPC management is a science that requires time, experimentation, and proper tracking to continually improve a campaign’s success. Many in-house PPC employees simply don’t have the resources to dedicate the time to their campaigns.
For most companies, especially small businesses like home services, law firms, and other small agencies, hiring an outsourced PPC management company is the most cost-effective and viable option to run successful PPC campaigns.
Benefits of Hiring a Specialized PPC Management Agency
When you outsource your PPC management to a specialized management agency, you gain access to a team of experts who each have years of experience handling online marketing campaigns.
You won’t have to deal with a slow training period from a new hire. Their employees are ready to start building successful campaigns immediately.
There’s also complete transparency when you work with a PPC management company.
Unlike an in-house employee who might fall behind on their reports, PPC agencies send thorough reports each month. These reports show you exactly how your money was spent, and gives you important data such as conversion rates, keyword prices, cost per click, phone calls, and more, depending on your campaign goals.
A great agency will also submit another report on how to improve each campaign so next month’s results exceed the previous month’s.
PPC account managers will also be properly trained in various online advertising platforms. Google, Facebook, and LinkedIn ads can all be utilized to create a multichannel campaign that can achieve your goals.
While there are many companies out there claiming to be PPC agencies, make sure to find one that has a proven track record working in your industry. Find companies that offer case studies of their previous clients so you can see how they can help you.
For reassurance, find agencies that have the Google Ad Qualified company seal of approval, now called “Google Partner” companies. These agencies stand above the rest, as they have to prove to Google they’ve spent a minimum of $100,000 in campaign spending in the past 90 days.
It Pays to Have an Expert PPC Team
While it’s true that an in-house employee will be more involved with your business on a daily basis, an outsourced PPC manager’s expertise more than makes up for not being an employee at your company.
Your account manager will be your trusted confidant who you can rely on to provide excellent customer service.
Outsourcing your PPC management to an outside agency is often more affordable for your company than hiring an in-house employee. There’s no time spent interviewing, hiring, training, paying a salary, and providing health insurance to a new employee. You pay a reasonable rate to achieve outstanding service and campaign performance.
Specialized agencies also provide you peace of mind. When complex issues arise, you’ll want a team of experts who can come up with advanced solutions and strategies in a timely manner.
Your in-house employee probably won’t be experienced enough to properly handle these immediate situations as they occur, which can jeopardize your campaign’s success and result in monetary losses.
Hire Denver PPC to Manage Your PPC Campaigns and Digital Presence
Denver PPC is an experienced team of PPC professionals based in Colorado. Our company is a Google Ad Certified “Google Partner” and has over a decade’s worth of expertise in helping organizations manage and succeed with their PPC campaigns and digital presence.
For marketing agencies looking to offer more services to their clients, we also offer white label PPC management. Simply use our team of experts to perform white label PPC management for your clients, while your company gets all of the credit.
Companies often choose to work with us because of our affordable pricing model, but stick with us for years because of our outstanding customer service, accountability, and value we create for their business.
At Denver PPC, we treat every dollar of your campaign as if it was our own, constantly analyzing, testing, and optimizing your campaigns to give you the highest performing ads to maximize your return on ad spend (ROAS).
Do you already have an existing online campaign that needs help? We’d be glad to offer our free 10 point PPC analysis review. We’ll examine your online campaign and come up with a full review and analysis to show you how we can improve your ads’ performance.