Paid marketing campaigns are a must for many businesses, they have a pretty top-notch success rate because these campaigns can micro-target the right consumers at the right time with the right ad.
While many business owners already know that a pay-per-click (PPC) strategy is going to help them, many don’t know how to make sure it’s a success. Today, we’re going to tell you.
Below are a handful of proven tips for your successful PPC campaign.
Tip 1: Know your goal so you choose the best bid strategy
What exactly is your goal? More conversions, more interaction, more traffic? Once you figure out what you want to gain, you’ll have the information you need to ensure you choose the best bid strategy.
Tip 2: Ad timing is everything
Get to know your target audience and then be where they are, when they are. If you’re not sure, show your ad all day, every day to start. It may cost you a bit extra at first, but the information it gives you is invaluable in the long-run. After you’ve determined the best times for your audience, adjust accordingly.
Tip 3: Target locations
Geographical location is key. If you have a brick and mortar, you’ll want your ad to be seen by people in your city. If you’re a national outfit, do some research and find out the areas you’re most popular. Don’t let that limit you, however, showing ads to new faces may increase sales.
Tip 4: A/B test your ads and their landing pages
A/B testing tells you what works and what doesn’t. When creating your PPC ads, play with the copy, adjusting the headline, body, and keywords. Which ads are more effective? Keep in mind that some ads may work in certain geographical areas better than others.
Tip 5: Use beneficial keywords
This is a bit of a process and your keyword list will most likely expand throughout the PPC journey. First, be sure you aren’t using the super expensive keywords off the bat, they’re going to be really competitive. Also, don’t go really broad with your keywords. Find words that fit your company and your audience. When users enter keywords, you want your ad to show up straight away, not after several other ads.
Think about the sales funnel, too. What words are your users looking for at every part of the sales process?
Tip 6: Create a negative keyword list
Negative keywords are the words that users query that you DON’T want to pop up for. Getting clicks by the wrong people will cost you, so building out your negative keywords can play a big role in the success of your campaign.
Tip 7: Know your data
Keep track of how you’re doing, use tools and analytics to help you through, and never stop experimenting. Your ad may be doing great- keep it up. But it may do a little better with a simple adjustment. Try it out.
The takeaway
Your PPC campaign is an ongoing, living, breathing strategy. Getting it exactly right will take some maneuvering. And then, you may want to get it even more exactly right. If you’re not up for learning all the ins and outs of making a successful PPC campaign, let us help. It’s what we do.
