Tools. Am I right? They’re pretty awesome. They help out in complicated situations daily. And right up there with tools is technology. Both are growing in value and getting more and more important to our everyday life. Why? Because, generally speaking, they make life easier for us.
This is true for your PPC campaign, too. Allowing technology and tools to collide in order to create a PPC campaign that truly pays off is just plain smart. Today we’re going to give you the best PPC tools to use in 2020.
Google Analytics is a free tool that everyone with a website should be using. It will detail all you need to know about how your website is performing, such as the amount of website traffic, where your traffic is coming from, and real-time active users.
This information will give you valuable feedback regarding your PPC ad performance because you can see how many visitors got to your website through an ad click.
Google Ads Editor
Google Ads Editor is another free tool from Google that supports your Google Ads campaign by allowing you to edit your ads in bulk, offline. The application is easy to download and use and provides quick real-time changes, allows you to move items between campaigns, and work in draft-mode before you push your changes live.
Bing Ads Editor
Bing Ads Editor works with Google to enhance your Bing Ad campaign. Providing such features as progress reports, editable content, and managing multiple accounts at once. It can improve your campaign’s performance quickly, so it’s a must if you’re running an ad campaign on Bing. Oh, yes, and it’s free.
WordStream Advisor offers loads of great insight regarding your Google Ads campaign and you can try before you buy. Learn how to improve your QS (quality score), find out what your best keywords are, find out what your negative keywords are, design a landing page that converts, and manage ads on every platform in one place. Yes, please.
Ahrefs is another popular tool in the PPC arena. It provides a substantial amount of data and analytics, website traffic intel, keyword and competitor insight, and everything in between. This tool will cost you, but it will be well worth it when you see your ROI. Investing in Ahrefs is a you-get-what-you-pay-for kind of deal.
Optmyzr will make you a true expert in PPC, or at least appear to be. It works with Google and Bing Ads and optimizes the heck out of them. With just one click you can find out how to best enhance your campaigns, getting them running smartly and smoothly.
This tool will track your QS, give you detailed analytics, help you create a killer landing page, and allow a/b testing to ensure you’re running the best ads possible, among other top-notch insights. It’s not free, but you can snag yourself a free trial and let it prove its worth.
AdEspresso–I mean, first of all, it’s a pretty cool name, but besides that, it will optimize, analyze, and edit your ads on Facebook, Insta, and Google at once = big-time time-saving. And, yes, time is money, so start your free 14-day trial to see how well it works for you.
Ad Performance Graders by Wordstream
Wordstream provides free ad graders for your Google and Facebook ad campaigns, as well as your landing pages. This handy tool will give you an edge over your competition and tell you if your ads could use some improvements with a quick audit. The analysis will take into account your QS, ranking, landing page, and CTR (click-through rate).
Your 2020 PPC Tools, Ladies and Gentlemen
With PPC becoming more of a necessity than an option in order to be an online success, why not get yourself some helping hands in your endeavor. Tools provide great analytics and information that can affect your PPC campaign in unparalleled ways.
Your competition is most likely taking these PPC tools on, so you should give it go, too. If you want help deciphering which tools would benefit you best or have any questions about running a lucrative PPC campaign, give us a call and let us help.